Why SMART Goals Aren't Enough to Unleash Your Potential

Why SMART Goals Aren't Enough to Unleash Your Potential
Today’s episode is all about living your purpose. I’m talking about how to find it, how to live it, and why so many of us struggle to get clear on what we truly want.
I just came back from speaking at an incredible women’s entrepreneurial conference, and let me tell you—the energy, the questions, the breakthroughs—it all reminded me of the huge gap between playing it safe and stepping into our full potential. So today, I’m challenging the traditional ways we set goals. You’ve probably heard of SMART goals, right? They’re great… but they’re just the beginning. I want you to dream bigger. Bolder. More authentically.
I’ll share what I’ve learned about embracing goals that excite—and even scare—you a little. I’ll walk you through the most common reasons we get stuck or lose sight of our purpose. And I’ll introduce you to the powerful Japanese concept of ikigai, which helps us see purpose as the sweet spot where our passion, skills, and contribution to the world all intersect.
If you’re ready for real, actionable steps, I’ve got you. I’m sharing my five-step process to help you tap into your purpose, ignite your desires, take courageous action, seek the right support, and finally start living a life that feels deeply meaningful.
So whether you’re searching for clarity, craving more fulfillment, or just need that nudge to go after your dreams—this episode is for you. Tune in, get inspired, and take that first bold step toward playing full out and living your life on purpose.
Timestamps:
00:00 Overcoming Fear and Embracing Goals
05:24 Uncovering Purpose: Ikigai Framework
07:32 "Finding Clarity in Uncertainty"
11:04 Discovering My Ikigai
14:32 Cultivate Desire for Meaningful Living
19:01 Small Changes, Big Impact
Key Takeaways:
- Your purpose evolves. It’s not a one-time discovery. The more you take action, the more it unfolds and realigns with your growth.
- Small steps beat certainty. Don’t wait to have it all figured out—clarity comes from action, not the other way around.
- Support speeds success. Mentors, coaches, or even a great book can provide the feedback, encouragement, and accountability to accelerate your progress.
The Five-Step Process to living and working “on purpose.” It’s not about an instant overhaul (no quitting your job by Friday!); it’s about small shifts and courageous action:
- Cultivate desire – Let yourself want more.
- Take action – Even one imperfect step forward.
- Find a guide – You don’t have to do this alone.
- Stay open & adjust – Your purpose will evolve, and that’s good!
- Live it out – Make everyday choices that reflect your new path.
Other Links Mentioned:
QUIZ: Are You Blocking Your Success
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Production House: Flint Stone Media
Copyright of Kim Kelley Thompson 2024.